Viral Tap - Netflix
Viral Tap is a British television comedy panel game shown on ITV2 which ran from 27 April to 15 June 2014. The show is presented by Caroline Flack and stars regular panellists Matt Richardson, Carly Smallman and Jim Chapman as a side show presenter.
Type: Panel Show
Status: To Be Determined
Runtime: 60 minutes
Viral Tap - Viral video - Netflix
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. Viral videos often contain humorous content and include televised comedy sketches, such as The Lonely Island's “Lazy Sunday” and “Dick in a Box”, Numa Numa videos, The Evolution of Dance, Chocolate Rain on YouTube; and web-only productions such as I Got a Crush... on Obama. Some eyewitness events have also been caught on video and have “gone viral” such as the Battle at Kruger. In 2012, the Kony 2012 video by Invisible Children, Inc. became the most viral video in history, with approximately 34,000,000 views three days after its upload to YouTube on 5 March 2012, and 100,000,000 views six days after publication. Another recent example is the 2012 single “Gangnam Style” by Psy, which received one billion views in five months and was the most viewed video on YouTube from 2012 until 2017, the title being taken by “Despacito”.
Viral Tap - Financial implications - Netflix
The web traffic gained by viral videos allows for advertising revenue. The YouTube website is monetized by selling and showing advertising. According to the New York Times, YouTube uses an algorithm called “reference rank” to evaluate the viral potential of videos posted to the site. Using evidence from as few as 10,000 views, it can assess the probability that the video will go viral. If it deems the video a viable candidate for advertising, it contacts the original poster by e-mail and offers a profit-sharing contract. By this means, such videos as “David After Dentist” have earned more than $100,000 for their owners. One successful YouTube video creator, Andrew Grantham, whose “Ultimate Dog Tease” had been viewed more than 170,000,000 times (as of June 2015), entered an agreement with Paramount Pictures in February 2012 for the development of a feature film. The film was to be written by Alec Berg and David Mandel. Pop stars such as Justin Bieber and Esmée Denters also started their careers via YouTube videos which ultimately went viral. By 2014, pop stars such as Miley Cyrus, Eminem, and Katy Perry were regularly obtaining web traffic in the order of 120 to 150 million hits a month, numbers far in excess of what many viral videos receive. In March 2014, it was reported that a YouTube channel called Stampylonghead, owned by a UK broadcaster Joseph Garrett, was regularly receiving hits at a similar rate. Garrett posts daily videos of himself playing Minecraft. Garrett estimates that “channels with more than 100,000 subscribers generate enough cash for a decent living.” Companies also use viral videos as a type of marketing strategy. The Dove Campaign for Real Beauty is considered to have been one of the first viral marketing strategies to hit the world when Dove released their Evolution video in 2006. Their online campaign continued to generate viral videos when Real Beauty Sketches was released in 2013 and spread all throughout social media, especially Facebook and Twitter.
Viral Tap - References - Netflix